THE AUDIO-ONLY CHAT APP EXPLAINED
What Marketers Need to Know
Wondering why you’ve been hearing a lot about Clubhouse lately ?
Yes, it is the exact application that has of late overwhelmed the world! Ever since Elon Musk spoke about it, the application has acquired enormous footing and fame. However, the usefulness of the application has also contributed to the same. Before understanding how the application has had an impact on the brands, influencers and the audience, it is important to know about it.
The Clubhouse application is an audio-only chat platform. Compatible with both iOS and Android devices, this application can allow you to send or receive audio messages only. It’s easy to use interface has added to its appeal. Once you’ve signed up on the platform, you will be able to see various rooms. These rooms are groups where people interact with one another through audio messages. As soon as you’ve joined a room, you will be able to hear the conversation and participate if you want to.
One of the unique attributes of this platform is the presence of eminent people from all sectors. This is where it becomes extremely beneficial for brands, influencers and audiences alike. It is often said that talking to someone can open their hearts. This is why renowned people from different walks of life open their rooms and communicate with people directly. For a marketer or business owner, this presents an amazing opportunity to establish themselves or the brand they work with as a go-to resource and promote products, services, or events. This can in turn help them better understand their audience and make amends.
Since the application is restricted to audio messages, there is lesser room for discrimination and judgements. Moreover, you can easily attract a crowd. But you’ll still need to converse with your audience about interesting topics to keep them absorbed and awake. Although “keep your audience awake” sounds easy, it isn’t. To keep an audience awake, you will need to exercise lucidity in messages and portray your insight in the field.
Indeed, this isn’t all. More often than not, brands note and track the exercises of rising content creators on the platform. These creators are then employed by these brands to improve their marketing activities. Therefore by acting as the brand’s spokesperson and conveying their message directly to their niche, these influencers can acquire the trust and confidence of their audience.
Some brands on the other hand, have directly taken to the application and opened their private rooms. These spaces then permit the individuals of the brand to interact and associate with their niche and resolve their issues on a one-on-one premise. Such personal participation from the brand’s end can significantly improve brand loyalty and image.
The concept of the podcast has been significantly acquired by this platform to boost the workings of the market. This is a boon for everyone alike, especially influencers. The application intends to improve the discoverability of chat rooms according to the likes and preferences of the users and the traction attracted by a specific room. Such an initiative can drastically increase visibility.
These remarkable attributes of the platform has made it perhaps, one of the most talked-about social media applications in recent times. In case you’re still contemplating whether or not you should be on this platform, it’s time you gave it a go and checked for yourself!
